Why should brands have inclusive marketing?
Global brands aim for diversity to be increasingly valued and visible, and achieve this through inclusive marketing campaigns. Examples of...
Dr. Gergana Manolova is the Director of Strategic Development and Impact at M-Gas Ltd. and Adjunct Lecturer at Sofia University “St. Kliment Ohridski.” She is the Executive Director of the Family Business Network (FBN) in Bulgaria. She is a member of the Council of Women in Business in Bulgaria, and the Association of Bulgarian Leaders and Entrepreneurs (ABLE). Manolova holds a Ph.D. in Economics from the Faculty of Economics and Business Administration at Sofia University “St. Kliment Ohridski,” master’s degree in strategic marketing from Imperial College Business School and a bachelor’s degree in management and media communications from Webster Vienna Private University.
Global brands aim for diversity to be increasingly valued and visible, and achieve this through inclusive marketing campaigns. Examples of...
Large companies face a huge challenge in building and maintaining a healthy work environment. To foster trust and openness, and...
The topic of diversity, equity and inclusion (DEI) is increasingly high on the agenda of large companies. Both in Bulgaria...
Although unconscious biases are invisible at first glance, their effects can become quite noticeable and attract the attention of consumers....
Numerous studies cite the benefits of diversity and inclusion for companies. Some of the data presented by a number of...
In the EU countries, apart from laws limiting discrimination, diversity is increasingly being talked about not just as the morally...
In November 2022, the European Union (EU) adopted a Directive to improve the gender balance among directors of public companies....
Diversity, Equity and Inclusion (DEI) is more than a term that corporations use to look good. It is a commitment...
Two acronyms are attracting a lot of attention and causing questions and controversy these days: ESG and DEI. ESG stands...
The gender pay gap persists as men still earn more than women. Research shows that women are more cautious than...
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